The jewelry design process starts with the brand’s founder and president, Fawaz Gruosi, who is constantly inspired by what he sees around him. The choice of gemstones is the first step. Each gem is chosen for its individual beauty—its color, light and intensity—regardless of its price or prestige. Notice how fine stones mingle with exemplary gems with no concern for hierarchy. “I have always disliked the terms ‘precious’ and ‘semi-precious,’” explains Gruosi; “these are just marketing terms. What has always fascinated me is the magnificence of a stone’s color.” Gruosi sets brown diamonds with coral and amethysts, he marries turquoise with emeralds and rubies, and he chooses cabochons and briolettes and surrounds them with glorious-colored diamonds. He also knits them closely together like a master couturier using four-claw settings while sometimes contrasting them against a background of blackened gold to highlight the visual effect. No one else has ever been so daring.
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