” True success is not a goal, but a way of life „

Douglas MacArthur

JB Jewelers are the Jonasoff Brothers – Ofer and Alon, are two of four brothers, fourth generation in Jerusalem, Israel, to ancestors who came to Israel from Tashkent at the end of the 19th century.
The family's livelihood was supported by the father's work as a goldsmith and as a jeweler, a craft that was passed on and supported the Jonasoff family for many generations, since their days in Tashkent.
The Jonasoff name is synonymous with experience and expertise that
runs in the Jonasoff family for over 125 years.