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שופארד - רוח משפחתית
המשפחה היא לב ליבו של המותג וערך עליון המתבטא בכל הרבדים של פעילותו. המשפחתיות מייצגת את היסוד, ההיסטוריה והתגלמותה העכשווית של החברה. משפחת שוייפלה, אשר ממשיכה את דרכה של משפחת שופארד שייסדה את החברה, מחזקת את ערכי המשפחה של המותג, במשך שלושה דורות כבר, הממשיכים לנהל ולקדם את החברה ולפתח אותה בעקביות פורה, מסירות, תשוקה ואהבה.
תעוזה ויצירתיות
תעוזה ויצירתיות הן מקור החדשנות והמקוריות של המותג. שתי תכונות אלה הן הכוח המניע של המותג לקחת אתגרים ולהמשיך להפתיע ולחדש כל פעם מחדש, תוך שמירה על המורשת אך עם התבוננות בלתי פוסקת על עבר העתיד.
אתיקה ואחריות סביבתית
על פי השקפת העולם של החברה, מותרות אמיתית הינה שם נרדף לאתיקה, כמו גם לאחריות סביבתית וחברתית, בכל רמות הפעילות שלה, החל מהיחס לעובדים, לספקי החברה, ללקוחותיה המוערכים וגם לכדור הארץ ולחומרים בהם משתמשת. החל מחודש יולי 2018 בית היוקרה היה הראשון מבין מותגי היוקרה בתחום התכשיטים ושעונים לעשות שימוש ב-100% זהב אתי בייצור כל תכשיטי ושעוני המותג.
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Happy Hearts
שופארד, מותג התכשיטים בעל הלב הענק, מאז ומעולם החשיב את ערכי האהבה וטוב הלב לעקרונות הליבה שלו. שילוב מושלם בין מוטיב הלב של שופארד לבין היהלומים המרחפים הבלתי-נשכחים, קולקציית Happy Hearts מקשרת בין נשים לבביות בכל רחבי העולם.
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Ice Cube
העיצוב הגאומטרי הייחודי של קולקציית אייס קיוב משלב אלגנטיות אורבנית עם גימור מודרני. יצירות הקולקציה מתאפיינות במוטיבים מרובעים המדמים השתקפויות על פני השטח של קרח צלול, והן מציגות תחכום, זוהר, וסגנון מרהיב.
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Happy Diamonds
היצירות מקולקציית Happy Diamonds הן נועזות בדיוק כפי שהן שובבות, עם היהלומים המרחפים המוכרים שלהן שנעים וחגים בעדינות בין שני קריסטלי ספיר, אשר מסמלים נגיעה אותנטית של שמחת חיים ורוח חופשיה אמיתית.
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Imperiale
הנשיות הבלתי-מעורערת שבקולקציית IMPERIALE נוכחת בעוצמה ובעדינות של כל פרט בה. מחווה לקיסריות, למלכות ולשליטות בנות-ימינו, אשר יופיין האציל והמלכותי שווה בערכו לאישיותן הכובשת וההישגית.
Men's Watches
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Women's Watches
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