About JB Jewelers
JB Jewelers are the Jonasoff Brothers – Ofer and Alon, are two of four brothers, fourth generation in Jerusalem, Israel, to ancestors who came to Israel from Tashkent at the end of the 19th century.
The family's livelihood was supported by the father's work as a goldsmith and as a jeweler, a craft that was passed on and supported the Jonasoff family for many generations, since their days in Tashkent.
The Jonasoff name is synonymous with experience and expertise that runs in the Jonasoff family for over 125 years.
More than 30 years ago, the two brothers and their wives, Suzy and Rivi, founded JB Jewelers. JB Jewelers is an exclusive representative of the world’s leading watches and jewelry brands: Chopard, Richard Mille, de Grisogono, Greubel Forsey, Sicis, Caran d’Ache, Cabestan and Graham.
In addition to such internationally prestigious companies, Ofer and Alon manufacture and custom make jewelry of exquisite quality in the name of JB Jewelers brand.
With two luxurious boutiques in Jerusalem and Tel Aviv, the brothers are providing a professional and warm service to their consumers.